The "used car dealer" cliche does not apply here.  This is a low pressure sales atmosphere where they want to get you in the right car.  Prices are good, and the negotiations were very reasonble - looked up prices on the internet pricing tools like Kelly's and go from there.  Their inventory is small, but if you know what you want they will try to find it for you at auction.  This is a relatively new business with big plans to change used car buying in the Bay Area.  Good luck guys.